Effective Date: August 28, 2025

Your Privacy Matters to Us

At Beards & Brews Barber Shop, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our locations in Naples and Bonita Springs, Florida, use our website, or interact with our services.

Information We Collect

Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Book appointments online or by phone
• Create an account on our website
• Sign up for our newsletter or promotional communications
• Purchase products or services
• Participate in surveys, promotions, or contests
• Contact us with questions or feedback

This information may include:

• Full name and contact details (email address, phone number, mailing address)
• Appointment preferences and service history
• Payment information (credit/debit card details)
• Date of birth (for special offers)
• Communication preferences
• Any other information you choose to provide

Information Automatically Collected

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent on site, click patterns)
• Location data (general geographic location based on IP address)
• Cookies and similar technologies (see Cookie Policy section below)

How We Use Your Information

We use the collected information for the following purposes:

Service Delivery

• Process and manage your appointments
• Provide barbering and grooming services
• Process payments and maintain transaction records
• Send appointment confirmations and reminders
• Customize services based on your preferences

Communication

• Respond to your inquiries and provide customer support
• Send promotional offers, newsletters, and updates about our services
• Notify you about changes to our services or policies
• Request feedback and conduct customer satisfaction surveys

Business Operations

• Improve our website functionality and user experience
• Analyze usage trends and optimize our services
• Prevent fraud and enhance security
• Comply with legal obligations and enforce our terms of service
• Maintain records for tax and accounting purposes

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our business, such as:

• Payment processors for secure transaction handling
• Appointment scheduling software providers
• Email marketing platforms for newsletter distribution
• Cloud storage services for data backup
• Analytics providers to improve our services

All service providers are contractually obligated to protect your information and use it only for the specified purposes.

Legal Requirements

We may disclose your information when required by law or in response to:

• Court orders, subpoenas, or legal processes
• Requests from law enforcement or government agencies
• Protection of our rights, property, or safety
• Prevention of fraud or illegal activities

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity. We will notify you of any such change and how it affects your privacy rights.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Secure servers and firewalls
• Limited access to personal information (only authorized personnel)
• Regular security audits and updates
• PCI DSS compliance for payment card processing

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protection measures.

Your Rights and Choices

Access and Update

You have the right to:

• Access the personal information we hold about you
• Correct any inaccurate or incomplete information
• Request deletion of your personal information (subject to legal requirements)
• Opt-out of marketing communications at any time

Marketing Preferences

You can manage your communication preferences by:

• Clicking the "unsubscribe" link in our emails
• Contacting us directly to update your preferences
• Adjusting settings in your online account (if applicable)

Do Not Track

Our website currently does not respond to "Do Not Track" browser signals. However, you can control cookies through your browser settings.

Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. We use cookies to enhance your browsing experience and collect analytical data.

Types of Cookies We Use

• Essential Cookies: Required for website functionality (e.g., shopping cart, login sessions)
• Performance Cookies: Help us understand how visitors use our website
• Functionality Cookies: Remember your preferences and personalize your experience
• Marketing Cookies: Track effectiveness of our advertising campaigns

Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately for removal.

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to refuse the sale of personal information
• Right to request deletion of personal information
• Right to non-discrimination for exercising privacy rights

Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Effective Date" at the top of this policy
• Sending email notifications for significant changes

Your continued use of our services after changes indicates acceptance of the updated policy.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Beards & Brews Barber Shop

Naples Location:

2464 Vanderbilt Beach Road

Naples FL 34109

Phone: (239)325-9055

Bonita Springs Location:

24830 S Tamiami Trail

Bonita Springs FL 34134

Phone: (239)319-5833

Email: lindsey@beardsandbrews.com

Website: www.beardsandbrews.com

For privacy-related complaints that cannot be resolved directly with us, you may contact the appropriate data protection authority in your jurisdiction.

Consent

By using our website, visiting our locations, or engaging with our services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

Last Updated: August 28, 2025

Version: 1.0

Thank you for trusting Beards & Brews Barber Shop with your personal information. Your privacy and trust are important to us, and we are committed to protecting both while providing you with exceptional barbering services.